Thursday, August 28, 2014

Finale of 'Pretty Little Liars' Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere

Delivering its #2 telecast of the season in Total Viewers (2.3 million) and Adults 18-49 (1.3 million/1.0 rating) and hitting multi-week highs among remaining target demos, the summer finale of Twitter's favorite TV show, Pretty Little Liars, (8:00 - 9:00 p.m.) became the #2 most-tweeted drama/comedy series telecast of the summer (890,954), behind only its summer premiere (1,046,459 - 6/10/14), driven by the #RIPMona hashtag. Furthermore, Pretty Little Liars was Tuesday's #1 most-tweeted Primetime series telecast during all 12 weeks this season.

Introduced in the final minutes, the #RIPMona hashtag generated 339k tweets yesterday, including more than 200k tweets between 9pm and 10pm alone, making it the fastest-growing and biggest episode-specific hashtag Pretty Little Liars has ever seen, with unprecedented social volume in the hour following as fans continued to discuss. Impressively, the hashtag is still trending nearly 24 hours later.

Jenn Deering Davis, Co-Founder of Union Metrics, said: "The Pretty Little Liars Fatal Finale drew in a tremendous audience on Twitter yesterday, particularly during the final minutes of the episode when fans coalesced around the #RIPMona hashtag. ABC Family engaged viewers throughout the episode by tweeting along with events on-screen, driving tens of thousands of retweets in what has become one of the trademarks of the network's social success. It was another banner night for Twitter's favorite TV show."

· Further, a Twitter TV audience of 4.7 million people saw over 890,000 tweets about the season 5 finale. Those tweets were sent by 259,000 unique authors and generated over 33.6 million impressions.

· On Instagram, launching at the top of the month on May 2, Pretty Little Liars has fast become the #1 most-followed scripted show with over 1.1 million followers, easily topping #2, Orange Is the New Black (817,574), Duck Dynasty (808,554), and The Walking Dead (675,543). Pretty Little Liars is also the #1 show on Pinterest.

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