Tuesday, August 26, 2014

Summer to Date, Univision Ranks as the No. 1 Broadcast Network Among Adults 18-34

Summer to date, Univision ranks as the No. 1 broadcast network among Adults 18-34 and No.3 among Adults 18-49. Also, this week marks the third consecutive week where Univision ranked No.1 among both demographics.

Last week, Univision increased its primetime audience (+8%) compared to the same week in 2013 while CBS (-15%), FOX (-10%), ABC (-6%), and NBC (-4%) reported audience declines in the key Adult 18-49 viewers.

Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among both Adults 18-49 and Adults 18-34.

For the entire week, Univision aired 16 out of the top 25 primetime programs on all of broadcast television among Adults 18-34 and 12 out of the top 25 among Adults 18-49.

Univision’s Mi Corazón es Tuyo (My Heart is Yours) made Univision the No.1 broadcast network during the Monday to Friday 8 p.m. to 9 p.m. time slot among both Adults 18-34 and Adults 18-49 for the fourth consecutive week. The novela averaged 3.7 million Total Viewers 2+, 1.9 million Adult 18-49, and 924,000 Adults 18-34.

The premiere week of Univision’s Hasta El Fin Del Mundo (Until the End of Time) made Univision the No.1 broadcast network during the Monday to Friday 9 p.m. to 10 p.m. time slot among both Adults 18-34 and Adults 18-49. The novela averaged 3.8 million Total Viewers 2+, 2.0 million Adult 18-49, and 939,000 Adults 18-34.

Qué Pobres Tan Ricos (The Poor, Rich Family) helped Univision rank as the No. 1 broadcast network during the Monday to Friday 10 p.m. to 11 p.m. time slot among both Adults 18-34 and Adults 18-49. The novela averaged 3.3 million Total Viewers 2+, 1.7 million Adults 18-49, and 832,000 Adults 18-34.

On Saturday night, Univision’s Sabado Gigante (Giant Saturday) made Univision the No. 3 broadcast network for the entire night among both Adults 18-34 and Adults 18-49, out-delivering NBC and FOX in each demographic. Also, the show saw increases over the prior week among Total Viewers (+3% to 1.6 million), Adults 18-49 (+20% to 630,000), and Adults 18-34 (+17% to 225,000).

On Sunday night, Univision ranked as the No. 2 broadcast network among Adults 18-34 and No. 3 among Adults 18-49, out-delivering FOX and ABC in each demographic.

* Aqui y Ahora (Here and Now) saw increases over the prior week among Total Viewers 2+ (+37% to 2.0 million), Adults 18-49 (+20% to 811,000), and Adults 18-34 (+11% to 293,000).

* Airing 8-10:30 p.m., the finale of Qué Pobres Tan Ricos (The Poor, Rich Family) made Univision the No. 2 broadcast network in the time period among both Adults 18-34 and Adults 18-49, out-performing FOX, CBS, and ABC in each demographic. The finale averaged 3.9 million Total Viewers 2+, 1.9 million Adults 18-49, and 917,000 Adults 18-34.

* Following at 10:30 p.m., Univision held onto the No. 2 spot among both demographics with help from a half-hour edition of Sal y Pimienta (Salt and Pepper). The show saw increases over the prior week among Total Viewers 2+ (+20% to 2.2 million), Adults 18-49 (+30% to 1.1 million), and Adults 18-34 (+29% to 394,000)

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