Wednesday, September 24, 2014

'El Señor de los Cielos' Season Finale Watched by 3.2M Viewers


The second season of Telemundo's highly rated super series El Señor de los Cielos ended on a season high, averaging 3,186,000 total viewers and 1,956,000 adults 18 to 49 in its finale night, according to Nielsen. Starring Rafael Amaya as Aurelio Casillas, the finale ranked as the #1 in Spanish language broadcast network program in its time slot, outperforming its closest competitor by 78% among adults 18 to 49. In addition, the original series outperformed its closest competitor during the last four weeks, among adults 18 to 49 garnering a 49% share of Spanish-language broadcast television. El Señor de los Cielos exemplifies Telemundo's innovative super series concept -- returning scripted drama series that are edgier, action packed and faster pace than traditional novelas.

Locally, the final episode of the series ranked #1 regardless of language in its time period in Los Angeles with adults 18 to 49 and Miami among adults 18 to 49 and total viewers. The finale was also the #1 Spanish-language program in its time period among adults 18 to 49 in New York, Chicago, San Francisco, Phoenix, Denver and Philadelphia and among total viewers in Los Angeles, Chicago, Dallas and Phoenix.

On the digital front, the finale was the #1 most-buzzed-about show among Spanish-language network shows on several key metrics including unique authors, tweets and Twitter impressions, according to Nielsen Social. Over 3,000 unique authors tweeted about the show, generating over 9,000 Tweets and 221,000 Twitter impressions. The second season of El Señor de los Cielos was Telemundo's most successful series across all our digital platforms having reached 3 million unique users across online and mobile, and generated 52 million page views and 21 million video streams.

Produced by Telemundo Studios and filmed by Argos Television, El Señor de los Cielos is one of Telemundo’s most ambitious productions to date and first time in the network’s history, it produced a second season of one of its original series. The series is a fictional and action-filled story loaded with raw passion and emotions, untold luxury, suffering, intrigue and suspense. Inspired by true events, “El Señor de los Cielos” tells the story of Aurelio Casillas, one of the most prominent Mexican drug lords from the 90s, whose ambition was to become one of the richest and most powerful men in Mexico.

Source: NPM, Live+SD, 5/26/14-9/22/14. Senor de los Cielos 2 comparison to broadcast competition based on M-F 10-11pm strict daypart. Share of Spanish based on TEL'’s delivery among sum of A18-49 impressions to TEL, UNI and UMA in Senor’s time slot. NSI, Live+SD, preliminary overnight data, 9/22/14, P18-49 & P2+. Ranking based on impressions among broadcast networks in 10-11 pm ET/PT daypart. Adobe Analytics, 9/22/14 vs. 8/5/13, 2/24/14, and 5/22/14; US Only, total combined traffic for Telemundo.com, m.telemundo.com, the Telemundo Novelas app, and Telemundo NOW, Adobe SiteCatalyst, El Senor: May 26th-September 22nd 2014. La Patrona: 4/15-8/5 2013, Nielsen Social – Program Rankings, Broadcast Networks/ Primetime/ All Episodes/ All Series (September 22, 2014)

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