Tuesday, October 14, 2014

'Jane The Virgin' May Be The Best New Serial of 2014, Debuts to Solid Ratings Start

Gina Rodriguez stars in Jane The Virgin.
Jane The Virgin premiered on The CW last night and it just may be the best new serial of 2014.

Jane Villanueva (Gina Rodriguez) is a driven young woman studying to become a teacher, nursing a dream to be a writer, and supporting herself with a job at a hot new Miami hotel. All the years of watching telenovelas with the two women who raised her - her sexy, young-at-heart mother, Xiomara (Andrea Navedo) and her still-devout grandmother, Alba (Ivonne Coll) - have given Jane a slightly unrealistic view of romance, but her wonderful fiancé, Michael (Brett Dier), is supportive and even understands her decision to "save herself" until marriage.

All of Jane's meticulous life plans are turned upside down, however, when she sees her doctor for a routine check-up and is accidentally artificially inseminated with a specimen meant for someone else. Now, Jane is faced with the most important decisions of her life - a life that has suddenly become as dramatic, complicated and unpredictable as the telenovelas she has always loved.

The perfectly cast series stars Gina Rodriguez (Filly Brown, The Bold and the Beautiful) as Jane, Justin Baldoni (Single Ladies, The Bold and the Beautiful) as Rafael, Brett Dier (Ravenswood) as Michael, Andrea Navedo (Law & Order: Special Victims Unit, Golden Boy) as Xiomara, Yael Grobglas (Reign) as Petra, Ivonne Coll (Switched at Birth, The Bold and the Beautiful) as Alba and Jaime Camil (Devious Maids, Que pobres tan ricos) as Rogelio.

Last night's series premiere drew 1.63 million viewers, building on its lead-in (The Originals) by 22% and delivering the most viewers in its time period (Monday 9-10pm) in more than two and a half years, since 2/23/12.

Jane The Virgin delivered the best A18-49 (0.6/2) and W18-49 (0.7/2) ratings in its time period since the Gossip Girl series finale nearly two years ago (December 17, 2012).

The show also doubled last season's time period average in A18-49 (+100% 0.6/2), and W18-34 (+100% 0.6/2), and nearly doubled it in total viewers (+90%).
The Originals held virtually even from its season premiere last week, remaining flat in A18-49 (0.7/2).

With one of the network's main goals this season to build Mondays, the new lineup of The Originals and Jane The Virgin combined to give The CW its most watched Monday night (1.48M) in nearly three years (December 5, 2011), and its best A18-49 in nearly two years (December 17, 2012).

If you missed "Chapter One (Pilot)," watch it here.

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