Friday, October 17, 2014

Ratings: ABC Up Year-to-Year for 4th Straight Thursday Thanks to 'Scandal,' 'How to Get Away with Murder' and 'Grey's Anatomy'

Viola Davis plays Annalise Keating in How to Get Away with Murder.
Opposite CBS' Thursday Night Football, ABC continued to dominate its nearest non-sports Thursday competition in Total Viewers (+82% - 9.3 million vs. 5.1 million - Fox) and Adults 18-49 (+125% - 2.7/8 vs. 1.2/4 - Fox and NBC tied). For the 4th week in a row, ABC aired Thursday's Top 3 entertainment shows with Scandal (9.8 million and 2.9/9), How to Get Away with Murder (9.7 million and 2.7/9) and Grey's (8.4 million and 2.4/8). All three ABC dramas rank among the season's biggest gainers in TV Playback. The network held steady with its week-ago Thursday delivery in the Fast Affiliate numbers (9.5 million and 2.8/9).

ABC's Scandal is tracking as the week's top-rated broadcast drama in Adults 18-49.

For the 4th consecutive week this season, ABC's Thursday was up from the same night last year (7.6 million and 2.4/7 on 10/17/13) in Total Viewers (+22%) and Adults 18-49 (+13%).

Grey's Anatomy (8-9 p.m. - 8.4 million and 2.4/8 in AD18-49): At 8 p.m., Grey's Anatomy held steady week to week and continued to dominate its series competition in the hour, outpacing runner-up Fox's Bones 2.0 million viewers (8.4 million vs. 6.4 million) and by 50% in Adults 18-49 (2.4/8 vs. 1.6/5). Grey's continued to boost its new time period year to year (4.5 million and 1.2/4 for the Wonderland on 10/17/13).

Scandal (9-10 p.m. - 9.8 million and 2.9/9 in AD18-49): Building on its lead-in at 9 p.m., ABC's Scandal more than doubled the deliveries of Fox's drama Gracepoint (3.8 million and 0.8/3) and NBC's comedies (Bad Judge/A to Z = 4.0 million and 1.1/3). Scandal was up week to week in Total Viewers (+3%) and also outdrew its year-ago telecast (+3%).

Scandal built on the year-ago telecast of Grey's in the hour (8.8 million and 2.7/8).

How to Get Away with Murder (10-11 p.m. - 9.7 million and 2.7/9 in AD18-49): During the 10 o'clock hour, ABC's How to Get Away with Murder maintained strong triple-digit advantages over NBC's Parenthood in Total Viewers (+137% - 9.7 million vs. 4.1 million) and Adults 18-49 (+108% - 2.7/9 vs. 1.3/4).

How to Get Away with Murder once again outdrew the year-ago telecast of Scandal in the hour (10/17/13 = 9.5 million).

Thursday Night (10/16/14) - ABC Total Viewer and Adult 18-49 Projections

Grey's Anatomy: Live + 3 = 13.2 million/3.5 rating and Live + 7 = 14.2 million/3.8 rating

Scandal: Live + 3 = 14.3 million/4.2 rating and Live + 7 = 15.1 million/4.4 rating

How to Get Away with Murder: Live + 3 = 14.1 million/3.8 rating and Live + 7 = 14.8 million/4.1 rating

No comments:

Post a Comment