Friday, October 17, 2014

Ratings: Impressive Year-to-Year Growth for 'The Bold and the Beautiful,' 'The Young and the Restless' and CBS Daytime


All five daytime series airing on CBS posted year-to-year growth last week, according to Nielsen live plus same day ratings. The network's two daytime dramas, The Young and the Restless and The Bold and the Beautiful, were up double-digits in the key female demographics.

For the week of October 6-10, 2014, The Young and the Restless was up +5% in viewers (4.74m from 4.52m), +12% in women 25-54 (1.9/13 from 1.7/11) and +18% in women 18-49 (1.3/09 from 1.1/08) compared to the same week last year.

The Bold and the Beautiful was up +9% in viewers (3.68m from 3.38m), +23% in women 25-54 (1.6/10 from 1.3/08) and +38% in women 18-49 (1.1/08 from 0.8/06).

Let's Make a Deal 1 was up +7% in viewers (3.00m from 2.80m), +13% in women 25-54 (0.9/07 from 0.8/06) and +17% in women 18-49 (0.7/05 from 0.6/04). Let's Make a Deal 2 was up +10% in viewers (3.57m from 3.23m), +11% in women 25-54 (1.0/07 from 0.9/06) and +33% in women 18-49 (0.8/06 from 0.6/05).

The Price is Right 1 was up +5% in viewers (4.75m from 4.53m), +8% in women 25-54 (1.3/09 from 1.2/08) and +13% in women 18-49 (0.9/07 from 0.8/06). The Price is Right 2 was up +4% in viewers (5.49m from 5.31m) and was even in both women 25-54 (1.4/10) and women 18-49 (1.0/08).

The Talk was up +2% in viewers (2.63m from 2.58m), +17% in women 18-49 (0.7/05 from 0.6/04) and was even in women 25-54 (1.0/06).

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