Wednesday, October 15, 2014

'The Flash' and 'Supernatural' Boost The CW to 39% Tuesday Increase Over Last Year


The second episode of The Flash kept going at full speed last night, ranking #1 in the hour among men 18-34 (1.5/6), #2 in the hour in adults 18-34 (1.3/5), and #3 in the hour in both adults 18-49 (1.6/5) and in total viewers (4.12 million), according to preliminary Live Plus Same Day Nielsen ratings for Tuesday, October 14, 2014.

With increased competition, including an original episode of The Voice on NBC and the American League Championship Series on TBS, The Flash retained better than 80% of its record-setting Live + Same Day premiere ratings, holding 86% in total viewers, 81% in adults 18-34, and 84% of its adults 18-49 rating.

Behind only last week's series premiere, The Flash was The CW's second most-watched show in its time period (Tuesday 8-9 p.m.) in six years (9/2/08), and the network's second highest-rated show in the time period in adults 18-49 in six years (10/28/08), and posted the second best performance among adults 18-34 in more than three and a half years (2/1/11).

Versus this same week last year, The Flash improved its time period performance by +86% in total viewers, +18% in adults 18-34, +150% in men 18-34, and +45% in adults 18-49.

The Flash also grew at the half hour mark across all key breaks: +5% in total viewers, +8% in adults 18-34, and +6% in adults 18-49.

Supernatural also held up well versus last week's 10th season premiere, holding steady in adults 18-49 (1.0/3), and growing +11% in women 18-34 (1.0/3) and +10% in women 18-49 (1.1/3).

For the night, The CW finished #3, ahead of ABC and Fox, in adults 18-34 (1.1/4), and in adults 18-49 (1.3/4), and beat Fox for the night in total viewers (3.16 million).

Versus this same week last year, The CW's Tuesday night saw gains of +39% in total viewers, +10% in adults 18-34, and +18% in adults 18-49.

With Live + 3 Day viewing counted, last week's series premiere of The Flash scored 6.42 million viewers and was The CW's most-watched premiere ever, jumping +33% over its Live + Same Day viewership total.

Live + 7 Day ratings for last night's week two episodes of The Flash and Supernatural are estimated below:

Source: Nielsen NPM Live+SD and *CW Research Estimates Live+7

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