Wednesday, November 19, 2014

'Madam Secretary' Elevates CBS's Sunday Upscale Audience Measures

Téa Leoni stars in Madam Secretary on CBS.
The addition of the freshman drama Madam Secretary to CBS's Sunday night has elevated upscale audiences for the Network's 7-10 p.m. block with dramatic increases in the 8-9 p.m. hour, according to Nielsen.

With 60 Minutes, Madam Secretary and The Good Wife, CBS has one of the strongest upscale blocks of programming and ranks as Sunday's #1 network with scripted programming among upscale audiences (behind only Sunday Night Football).

"From the moment we screened Madam Secretary in May, we saw an opportunity to form a smart, upscale programming block on Sunday," said Nina Tassler, Chairman, CBS Entertainment. "The show has been the perfect fit between 60 Minutes and The Good Wife, establishing one of television's most intelligent and entertaining nights for both viewers and advertisers."

Compared to the year ago Sunday 8:00-9:00 PM time period, Madam Secretary is up +47% in A18+/$100K+ households, POM (professional, owner, manager); up +48% among A18+/$150K+; up +54% among A18+/$100K+; and up +40% with A18+/4+ years college.

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