Wednesday, November 19, 2014

Ratings: 'Supernatural,' 'S.H.I.E.L.D." Up, 'The Flash' Steady

Supernatural matched its season high ratings.
The Flash kept up a steady pace last night, with its most watched episode (3.58M) since 10/21, and holding even week to week in A18-34 (1.2/4), M18-34 (1.3/6), and M18-49 (1.6/6).

The Flash was #3 in the hour in A18-34, and #4 in A18-49 (1.3/4).

At 9 p.m., Supernatural had huge gains week to week, with its most watched episode (2.63M) since 1/28/14, up +21% vs. last week's 200th episode.

Supernatural also matched its season high in A18-34 (1.1/4), +22% week to week, and tied its season best in M18-34 (1.2/5), and rose +11% over last week in A18-49 (1.0/3).

Supernatural was tied for #2 in the hour in A18-34, beating ABC's Marvel's Agents of S.H.I.E.L.D., and NBC, and also drew more total viewers than Fox in the hour.

Supernatural was #1 in the hour in M18-34.

For the night, The CW was #2 (tie) in A18-34 (1.1/4), and #1 in M18-34 (1.3/5). It was The CW's most watched Tuesday night (3.1M) since 10/14/14, up +10% in total viewers over last week.

The CW's Tuesday was also up +9% in A18-49 (1.2/4) week to week and held steady in A18-34.

Building on its young adult lead-in (+45%), Agents of S.H.I.E.L.D. gained week to week in Total Viewers (+5% - 4.5 million vs. 4.3 million) and Adults 18-49 (+7% - 1.6/5 vs. 1.5/4) to deliver its most-watched telecast in 5 weeks – since 10/14/14. From 9-10 p.m., S.H.I.E.L.D. took second in its slot with Adults 18-49 to CBS NCIS: New Orleans. On average this season in TV playback, S.H.I.E.L.D. jumps 76% in Adults 18-49 and will close the gap with the CBS drama, which gains just 39% on average from L+SD to L+7. Season to date, S.H.I.E.L.D. is pacing within 2-tenths of a rating point of NCIS: NO in L+7 Adults 18-49 (3.0 rating vs. 3.2 rating).

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