Tuesday, December 9, 2014

Christmas Episodes of 'The Fosters' and 'Switched at Birth' Deliver Multi-Month Ratings Highs

The Switched at Birth Christmas episode hit nine-month highs in young adults.
Christmas episodes of The Fosters and Switched at Birth deliver multi-month highs for ABC Family on Monday night.

At 8 o'clock, The Fosters delivered near-1-year highs in Total Viewers (1.93 million - #3 telecast ever), Adults 18-34 (614,000/0.9 rating), Women 18-34 (508,000/1.5 rating), Adults 18-49 (885,000/0.7 rating - tie) and set 10-month highs in Viewers 12-34 (1.01 million/1.1 rating) and Females 12-34 (825,000/1.8 rating) - since 1/20/14, 2/10/14 and 2/17/14, respectively.

The Fosters stood as Monday's #1 scripted cable TV telecast in the hour in Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

At 9 o'clock, Switched at Birth hit 9-month highs in Adults 18-34 (485,000/0.7 rating), Women 18-34 (418,000/1.2 rating), Viewers 12-34 (743,000/0.8 rating) and Females 12-34 (641,000/1.4 rating) and garnered a near 5-month high in Total Viewers (1.40 million) - since 3/3/14, 3/10/14 and 7/14/14, respectively.

Switched at Birth qualified as Monday's #1 scripted cable TV telecast in the time period across target demos: Adults 18-34, Women 18-34, Adults 18-49 (714,000/0.6 rating), Women 18-49 (547,000/0.9 rating), Viewers 12-34 and Females 12-34.

Source: NTI, U.S. ratings, Live +SD, 12/08/14.

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