Tuesday, December 16, 2014

Ratings: 'Jane The Virgin' Hits Series High, 'Hart of Dixie' Returns Up

Jane The Virgin hit a series high in Women 18-34 viewers.
The CW's plan to use Hart of Dixie's season premiere to boost the Jane The Virgin midseason finale worked.

Coming off last week's Golden Globe nominations for Best Comedy and Best Actress in a TV Comedy for star Gina Rodriguez, last night's episode of Jane The Virgin hit a new series high among W18-34 (0.8/3) and matched its series premiere highs in both A18-49 (0.6/2) and W18-49 (0.8/2). Jane The Virgin also matched its series high in A18-34 (0.5/2). It was the third most watched (1.27M) episode of the season.

Week to week, Jane The Virgin was up +25% in A18-34, +14% in W18-34, +20% in A18-49, +14% in W18-49, and +4% in total viewers.

Jane The Virgin outrated Fox in the hour among W18-34.

The season premiere of Hart Of Dixie rose +13% in total viewers (1.197M) over last season's premiere, and was even in A18-34 (0.4/1) and in A18-49 (0.4/1). It jumped +36% in total viewers over last season's finale.

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