Monday, December 8, 2014

Ratings: 'Revenge' Up 12% From Last Week to 4.6 Million

Revenge was up 12% over last week.

Opposite Sunday Night Football (Patriots-Chargers) on NBC and another big NFL primetime overrun on Fox (Seahawks-Eagles), ABC built week to week in Total Viewers (+2% - 5.1 vs. 5.0 million) and Adults 18-49 (+8% - 1.4/4 vs. 1.3/3).

At 8 p.m., Once Upon A Time finished as Sunday’s #1 drama in Adults 18-49 (2.0/5) and held steady with its week-ago Fast Affiliate number (2.0/5).

At 9 p.m., Resurrection was up week to week in viewers (+7% - 3.9 million vs. 3.7 million) and young adults (+11% - 1.0/3 vs. 0.9/2)

During the 10 o'clock hour, Revenge posted double-digit increases from the prior week in Total Viewers (+12% - 4.6 million vs. 4.1 million) and Adults 18-49 (+20% - 1.2/3 vs. 1.0/3). Revenge continued to deliver substantial time-period improvement for ABC from the same night last year (3.1 million and 0.7/2 on 12/8/13) in viewers (+48%) and young adults (+71%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Sunday Night (12/07/14) - ABC Total Viewer and Adult 18-49 Projections
AFHV: Live + 3 = 6.1 million/1.3 rating and Live + 7 = 6.2 million/1.3 rating
Once Upon A Time: Live + 3 = 8.7 million/2.7 rating and Live + 7 = 9.3 million/2.9 rating
Resurrection: Live + 3 = 5.7 million/1.5 rating and Live + 7 = 6.1 million/1.6 rating
Revenge: Live + 3 = 7.1 million/1.8 rating and Live + 7 = 7.7 million/2.0 rating

Projections Rationale:
Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/07/14.

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