Wednesday, February 18, 2015

'Better Call Saul' is the Number 1 Series Premiere in Cable History Among Adults 18-49 & 25-54 in Live + 3 Ratings

Better Call Saul's two-night premiere aired February 8, 9.
After debuting on February 8 as the biggest series premiere in cable history among adults 18-49 based on Nielsen live/same day ratings, Better Call Saul is now confirmed as the #1 series premiere in cable history among adults 18-49 and adults 25-54 in live+3 ratings, which include three days of time-shifted viewing.

The series’ two-night premiere on February 8 and 9 delivered a combined total of 15.6 million viewers, 9.7 million adults 18-49 and 9.1 million adults 25-54 (live+3). The viewership records were set by just the first half of the two-night premiere, the February 8 telecast, which delivered 9.8 million viewers, 6.1 million adults 18-49 and 5.7 million adults 25-54.

For the current television season, AMC is now home to 3 of the top 5 cable series (live+3) among adults 18-49 with The Walking Dead at #1, Better Call Saul at #2 and Talking Dead at #5. Including broadcast networks, AMC has two of the top 10 series this TV season among adults 18-49 with The Walking Dead at #1 and Better Call Saul at #9.

“This is a terrific start for a program we love. We so appreciate everyone involved, starting with creators and showrunners Vince Gilligan and Peter Gould, series star Bob Odenkirk and an amazing studio partner in Sony, team of EPs, cast and crew,” said Charlie Collier, AMC president. “There are many who are responsible for taking Better Call Saul from ‘Can we actually do this?’ to the biggest series premiere in the history of cable television. It's a good day indeed and, at the same time, we all know there's a lot of road to navigate ahead. We remain collectively focused on sharing, in style, Jimmy McGill's long, strange trip from nail salon to Cinnabon.”

Key Nielsen Highlights for the Two-Night Series Premiere of Better Call Saul (L+3)

Episode 1 (Sunday, February 8th)
9.8 million viewers, up +42% from live/same day (6.9 million viewers)
6.1 million Adults 18-49, up +40% from live/same day (4.4 million Adults 18-49)
5.7 million Adults 25-54, up +43% from live/same day (4.0 million Adults 25-54)


Episode 2 (Monday, February 9th)
5.8 million viewers, up +69% from live/same day (3.4 million viewers)
3.6 million Adults 18-49, up +76% from live/same day (2.1 million Adults 18-49)
3.4 million Adults 25-54, up +84% from live/same day (1.9 million Adults 25-54)

Top 5 Cable Entertainment Programs, Season to Date: Adults 18-49 (Live+3)*
1. AMC The Walking Dead 12,767
2. AMC Better Call Saul 4,962
3. FX Sons Of Anarchy 4,866
4. FX American Horror Story 4,492
5. AMC Talking Dead 3,949

Top 10 Entertainment Programs, Season to Date: Adults 18-49 (Live+3)*
1. AMC The Walking Dead 12,767
2. CBS The Big Bang Theory 8,153
3. FOX Empire 7,371
4. ABC Modern Family 6,318
5. ABC How to Get Away with Murder 6,035
6. NBC The Blacklist 5,843
7. ABC Scandal 5,803
8. NBC The Voice 5,128
9. AMC Better Call Saul 4,962
10. FX Sons Of Anarchy 4,866

Source: Nielsen Media Research (000), L+3. *Season averages exclude sports, specials, and encores, and include The Big Bang Theory two-episode season premiere.

Better Call Saul’s premiere drove sustained engagement across digital and social media, with the program ranking as the most searched series based on Wikipedia page views, more than tripling any other program with nearly half a million page views between February 8-11. A cast Q&A alongside excitement surrounding Breaking Bad Easter eggs drove Better Call Saul to trend on Twitter for a significant portion of the evening on both February 8 and 9, and encouraged users to engage with Better Call Saul's official Twitter presence more than any other non-sports cable series between February 8 and 9, ranking behind only The Walking Dead.* Additionally, the new series has stoked the excitement of fans on Facebook. The Breaking Bad Facebook page heavily cross-promoted Better Call Saul, contributing to a 250% weekly increase in Facebook engagement on Breaking Bad’s official page and propelling it to rank third among scripted non-sports cable series for the week based on total Facebook engagement. More than 83% of Better Call Saul's Facebook fans engaged with the show’s Facebook page the week of premiere.**

*Twitter engagement is inclusive of new Followers, official Retweets, Favorites, Handle mentions, Hashtag mentions and Listed’s.

**Facebook engagement reflective of new page Likes, official post Likes, Shares & Comments, and Hashtag mentions.

Source: Data provided by ListenFirst Media.

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