Wednesday, February 11, 2015

Harris Poll Reveals 'NCIS' and 'The Big Bang Theory' as America's Favorite TV Shows


NCIS and The Big Bang Theory are America’s top two favorite current shows, according to a newly released Harris Poll of 2,232 U.S. adults who were surveyed online in English between Jan. 14 and Jan. 20, 2015.

“We all know that NCIS and The Big Bang Theory are the top-rated scripted series, but this survey demonstrates that these shows clearly stand out as America’s favorite choice in a growing television universe,” said David Poltrack, Chief Research Officer, CBS Corporation, President, CBS Vision. “This level of viewer engagement is important because research has proven that engaged viewers are more receptive to and more responsive to advertising. The CBS primetime lineup accounted for far more ‘favorite’ mentions than that of any other network and contained more different programs chosen as viewer favorites, confirming the unique bond between this Network’s programs and its audience.”


FAVORITE CURRENT TV SHOW
“What is your favorite current TV show?”

Unprompted responses

Base: All adults


Total
NCIS
1
The Big Bang Theory
2
The Walking Dead
3
Scandal
4
Game of Thrones
5
The Good Wife (tie)
6
The Blacklist (tie)
6
Modern Family
8
Blue Bloods
9
Criminal Minds
10

Source: Harris Poll


The majority of the top 10 most favorite programs mirror Nielsen’s most-watched programs of the season. NCIS was far and away the #1 show, followed by The Big Bang Theory.

NCIS’s popularity crossed all gender, geographic and demographic lines, ranking #1 among both males and females and #1 across all geographic regions. It was also the #1 broadcast network drama among millennials, Gen X, baby boomers and matures. The Big Bang Theory also ranked among the top programs in these same categories.

Full poll results:
TOP THREE SHOWS AMONG DIFFERENT GROUPS
Group
FIRST CHOICE
SECOND CHOICE
THIRD CHOICE




Men
NCIS
The Walking Dead
The Big Bang Theory
Women
NCIS
The Big Bang Theory
Scandal




East
NCIS
The Walking Dead
The Big Bang Theory
Midwest
NCIS
The Big Bang Theory
The Walking Dead
South
NCIS
The Walking Dead
The Big Bang Theory
West
NCIS
The Big Bang Theory
The Walking Dead




Urban
The Walking Dead
NCIS
The Big Bang Theory
Suburban
NCIS
The Big Bang Theory
The Walking Dead
Rural
NCIS
The Big Bang Theory
The Walking Dead




Millennials (18-37)
The Walking Dead
The Big Bang Theory
NCIS
Gen X (38-49)
The Walking Dead
The Big Bang Theory
NCIS
Baby Boomers (50-68)
NCIS
The Big Bang Theory
The Blacklist
Matures (69+)
NCIS
Blue Bloods
The Good Wife




Conservatives
NCIS
The Walking Dead
The Big Bang Theory
Moderates
NCIS
The Big Bang Theory
The Walking Dead
Liberals
The Big Bang Theory
The Walking Dead
NCIS




Children in HH
The Walking Dead
The Big Bang Theory
NCIS
No children in HH
NCIS
The Big Bang Theory
The Walking Dead

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