Thursday, February 26, 2015

'The Bold and the Beautiful' Delivers Largest Average Weekly Audience in 8 Years


The entire CBS Daytime lineup posted year-to-year growth in viewers, with several delivering their biggest audiences in more than a year, according to Nielsen live plus same day ratings for the week of February 16-20, 2015.

Daytime Dramas

The Bold and the Beautiful averaged 4.18 million viewers, up +10% from a year ago, and its largest average weekly audience since the week ending February 16, 2007. It was also up +13% in women 25-54 (1.7/09 from 1.5/08) from a year ago.
The Young and the Restless averaged 5.58 million viewers, up +7% from last year, and its largest audience since the week ending January 31, 2014. Among women demographics, it was up +5% in women 25-54 (2.2/12 from 2.1/12), +15% in women 18-49 (1.5/09 from 1.3/09) and +17% in women 18-34 (0.7/05 from 0.6/05), all best since the week ending January 31, 2014 (final week for Billy Miller and Michael Muhney).


Game Shows

Let's Make a Deal 2 averaged 4.25 million viewers, its largest audience ever, and was up +13% in women 18-49 (0.9/06 from 0.8/06) from a year ago.
Let's Make a Deal 1 averaged 3.66 million viewers, up +14% from a year ago.
The Price is Right 1 averaged 5.71 million viewers, up +7% from last year.
The Price is Right 2 averaged 6.65 million viewers, a gain of +9% from the same week a year ago in both viewers and women 18-49 (1.2/08 from 1.1/07).


Talk Show

The Talk averaged 3.01 million viewers, up +7% from last year and its largest weekly audience since the week ending February 14, 2014.*

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