Friday, February 6, 2015

Thursday Ratings: 'The Vampire Diaries' Most-Watched Episode Since Midseason Finale

Last night's The Vampire Diaries was the series most watched (1.67M) and highest rated episode in A18-34 (0.9/3), W18-34 (1.2/4), and W18-49 (1.1/3) since its midseason finale on 12/11/14.

Week to week, The Vampire Diaries was up +13% in total viewers. +12% in A18-34, +20% in W18-34, and up +14% in A18-49 (0.8/3).

Reign was steady week to week in A18-49 (0.4/1).

For the night, The CW's Thursday was up +7% in total viewers (1.33M), and +20% in A18-49 (0.6/2) week to week.

In last week's Live + 3 Day delayed viewing, The Vampire Diaries increases of +45% in total viewers, +43% in A18-34 and +48% in A18-49 versus Live + Same Day alone, while Reign averaged a +51% gain in total viewers, a +47% jump in A18-34 and a +57% increase in A18-49.

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