Monday, April 13, 2015

'Better Call Saul' Season 1 Finale Delivers 5.1 Million Viewers in Live + 3 Ratings


The season one finale of Better Call Saul on April 6th delivered 5.1 million viewers, 3.1 million adults 18-49 and 3.3 million adults 25-54 in live+3 ratings, which include three days of time-shifted viewing. The season finale also led “Better Call Saul” to rank as the #1 scripted drama cable series on Twitter during primetime. “Better Call Saul” stands as the #1 new series on cable among all viewers, adults 18-49 and adults 25-54 this broadcast season.

In its first season of 10 episodes, Better Call Saul averaged 5.9 million viewers, 3.7 million adults 18-49 and 3.6 million adults 25-54 in live+3. Season one of Better Call Saul also drew strong TVE activity, generating more than 4.4 million TVE streams on AMC.com and nearly 11.5 million VOD transactions. Better Call Saul joins The Walking Dead and Talking Dead as the third AMC series this season to rank in the top 5 cable programs among viewers, adults 18-49 and adults 25-54 in live+3.

“As much as we enjoyed the year-plus gestation period that included friends, fans, critics and even family members telling us not to mess with the legacy of Breaking Bad (one of the most beloved series in television history), this was never anything we took even close to lightly. Happily, the first season of Better Call Saul delivered on every level imaginable thanks to the continued brilliance of, and enjoyable partnership with, Vince Gilligan and Peter Gould,” said Charlie Collier, AMC president. “The broad and passionate response to their incredibly well-executed vision, and to the achievements of the entire writing team, cast, crew, our studio partner, Sony, and – of course, notably, the remarkable Bob Odenkirk – is so well-deserved. Better Call Saul has already established itself as one of TV’s top dramas, and we can’t wait to share season two as Slippin’ Jimmy continues his metamorphosis into full-on Sauldom.”

Key Nielsen Highlights for the Season One Finale of Better Call Saul (L+3)
· 5.1 million viewers, up 103% from live/same day (an increase of 2.6 million viewers)
· 3.1 million adults 18-49, up 106% from live/same day (an increase of 1.6 million adults 18-49)
· 3.3 million adults 25-54, up 109% from live/same day (an increase of 1.7 million adults 25-54)

Sources: Nielsen, L+3, 2014-15 Season-TD (9/22/14-4/6/15), Prime all cable excludes repeats, sports, and specials. Nielsen Social Guide, Time Period: April 6, 2015. Note: Ranked based on tweets by episode, cable, primetime, drama series. Rentrak OnDemand Essentials (VOD Transactions), 2/8-4/12/15; BI Tool (TVE views), 2/8-4/9/15.

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