Thursday, August 20, 2015

'Ties That Bind' Reaches Over 1 Million Viewers in Live +3 Ratings


The premiere of Ties That Bind, UP's first original family drama series, reached more than one million viewers and scored solid numbers among key audiences, according to Nielsen data. The series airs exclusively on UP, Wednesdays at 9 p.m. EDT.

The premiere, which was entertaining and made me want to see where the story goes, was also a popular topic on social media, resulting in UP trending on Twitter multiple times that evening.

On its premiere night (Wednesday, Aug. 12, 9 p.m. EDT):

· More than one million viewers tuned into Ties That Bind.[1]
· The 9 p.m. telecast was UP’s strongest original series premiere ever in P18-34 and ranked #18 in that demo in the time period vs all of ad supported cable[2].

Ties That Bind revolves around Allison McLean (Kelli Williams), a tough and experienced police detective in suburban Seattle. Like most working women, her hands are already full, balancing a demanding and dangerous job and a family -- husband Matt (Jonathan Scarfe), and teenagers Jeff (Mitchell Kummen) and Rachel (Natasha Calis). But when she and her partner, Devin (Dion Johnstone), must arrest her brother, Tim (special guest star Luke Perry), for aggravated assault, her world drastically changes as Tim is convicted and sent to prison leaving his two teenagers Cameron (Rhys Matthew Bond) and Mariah (Matreya Scarrwener) teetering on the brink of foster care. Having done the right thing as an officer of the law, Allison now feels compelled to do the right thing as a sister and aunt; she brings Tim's two very unhappy teens into her home. Squeezing four teenagers under one roof proves to be an additional test of Allison's strength and patience. It won’t be easy for her husband, her children or Tim’s kids either. In addition to investigating local crimes, the series also focuses on the joys and struggles of the teens as they adjust to their new home, their new high school, make new friends and experience love, romance, anger and jealousy.

[1] Source: Nielsen, L+3, 8/12/2015, 9p-12a, P2+ Reach, 1 min qualifier.

[2] Source: Nielsen, L+3, 8/12/2015, 9p, P1834 (000) vs UP series premieres; L+3, 8/12/15 Wed 9p-10p rank among ad-supported cable nets, P1834 (000).

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