Tuesday, January 5, 2016

Daytime Ratings: Soaps Down In Women 18-49 Demo


The Live + Same Day daytime ratings are in for December 21-25, 2015.  The soaps were down in the women 18-49 demo except for YR which had a slight gain,  Ratings didn't count for Days of our lives on Thursday and Friday, and for The Young and the Restless, The Bold and the Beautiful, and General Hospital on Friday.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. Y&R 4,839,000 (+65,000/+95,000)
2. B&B 3,683,000 (+86,000/+31,000)
3. GH 2,850,000 (+33,000/+21,000)
4. DAYS 2,465,000 (same/-29,000)

Women 18-49 Viewers
1. Y&R 714,000 (+1,000/+14,000)
2. B&B 502,000 (-41,000/-34,000)
3. GH 477,000 (-73,000/-39,000)
4. DAYS 422,000 (-35,000/-115,000)

Women 18-34 Viewers
1. Y&R 219,000 (-1,000/+21,000)
2. GH 170,000 (-22,000/-3,000)
3. B&B 161,000 (-20,000/+16,000)
4. DAYS 102,000 (-23,000/-46,000)

Women 25-54 Viewers
1. Y&R 1,005,000 (+7,000/-11,000)
2. B&B 789,000 (-42,000/+12,000)
3. GH 672,000 (-62,000/-23,000)
4. DAYS 582,000 (+3,000/-126,000)

VIA SON

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