Monday, February 29, 2016

Daytime Ratings: Tough Week For 'Days of our Lives' and 'The Young and the Restless'

The Live + Same Day daytime ratings are in for February 15-19, 2016. The Bold and the Beautiful (+57,000) was the only daytime soap opera to increase its total audience over the previous week. All soaps were down versus the same week last year.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,988,000 (-21,000/-593,000)
2. The Bold and the Beautiful 3,795,000 (+57,000/-388,000)
3. General Hospital 2,942,000 (-82,000/-244,000)
4. Days of our Lives 2,434,000 (-77,000/-157,000)

Women 18-49 Viewers
1. The Young and the Restless 700,000 (-23,000/-234,000)
2. The Bold and the Beautiful 568,000 (-4,000/-97,000)
3. General Hospital 522,000 (+2,000/-143,000)
4. Days of our Lives 459,000 (-16,000/-6,000)

Women 18-34 Viewers
1. The Young and the Restless 208,000 (-15,000/-34,000)
2. The Bold and the Beautiful 182,000 (-16,000/-3,000)
3. General Hospital 175,000 (+10,000/-14,000)
4. Days of our Lives 115,000 (-7,000/+7,000)

Women 25-54 Viewers
1. The Young and the Restless 1,003,000 (-51,000/-350,000)
2. The Bold and the Beautiful 830,000 (-26,000/-181,000)
3. General Hospital 698,000 (+21,000/-191,000)
4. Days of our Lives 554,000 (-34,000/-117,000)

Via SON

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