Saturday, March 12, 2016

Daytime Ratings: All Soaps Down For the Week


The Live + Same Day daytime ratings are in for the week of February 29, 2016. The Young and the Restless, The Bold and the Beautiful, General Hospital, and Days of our Lives were all down from last week in total viewers. Days was the only soap up in the women 18-49 demo.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:
(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,697,000 (-270,000/-441,000)
2. B&B 3,522,000 (-244,000/-287,000)
3. GH 2,938,000 (-30,000/-304,000)
4. DAYS 2,339,000 (-14,000/-104,000)


Women 18-49 Viewers
1. Y&R 633,000 (-52,000/-243,000)
2. B&B 485,000 (-62,000/-147,000)
3. GH 483,000 (-12,000/-159,000)
4. DAYS 455,000 (+9,000/-30,000)


Women 18-34 Viewers
1. Y&R 175,000 (-19,000/-75,000)
2. B&B 137,000 (-35,000/-50,000)
3. GH 137,000 (-4,000/-64,000)
4. DAYS 111,000 (+2,000/-17,000)


Women 25-54 Viewers
1. Y&R 909,000 (-68,000/-296,000)
2. B&B 706,000 (-96,000/-202,000)
3. GH 661,000 (-23,000/-186,000)
4. DAYS 565,000 (+12,000/-50,000)

Via SON

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