Friday, March 18, 2016

'The View' Leads 'The Talk" in Women 25-54 and Women 18-49

The Cast of The View: Heidi Gutman/ABC
ABC’s The View averaged 2.804 million Total Viewers, 564,000 Women 25-54 and 424,000 Women 18-49 during the week of March 7, 2016, based on Live + Same Day Data from Nielsen Media Research.

The View led CBS’ The Talk (552,000 and 413,000, respectively) in Women 25-54 (+12,000) and Women 18-49 (+11,000), beating the CBS program in both key Women demos in 3 of the last 4 weeks.

The View delivered across-the-board increases from the year-ago week (2.592 million, 533,000 and 398,000, respectively, w/o 3/9/15): Total Viewers (+8%), Women 25-54 (+6%) and Women 18-49 (+7%).

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 3/7/16, 2/29/16 and 3/9/15. Most Current: 2015-2016 Season (9/21/15 – 3/13/16) and 2014-2015 Season (9/22/14 – 3/15/15). Averages based on regular telecasts.

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