Friday, April 15, 2016

Daytime Ratings Report: All Soaps Down In Women 18-49 Demo

The Live + Same Day daytime ratings are in for the week of April 4-April 8, 2016. The Bold and the Beautiful was the only soap up for the week in total viewers. All soaps were down for the week in the women 18-49 demo.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)

1. Y&R 5,069,000 (-46,000/+41,000)
2. B&B 3,880,000 (+49,000/+42,000)
3. GH 2,800,000 (-18,000/-36,000)
4. DAYS 2,258,000 (-22,000/-7,000)

>Women 18-49 Viewers
1. Y&R 659,000 (-77,000/-230,000)
2. B&B 515,000 (-25,000/-144,000)
3. GH 451,000 (-26,000/-84,000)
4. DAYS 402,000 (-9,000/-43,000)


Women 18-34 Viewers
1. Y&R 198,000 (-37,000/-43,000)
2. B&B 154,000 (-9,000/-38,000)
3. GH 121,000 (-8,000/-75,000)
4. DAYS 99,000 (+9,000/-12,000)


Women 25-54 Viewers
1. Y&R 927,000 (-65,000/-263,000)
2. B&B 776,000 (-4,000/-126,000)
3. GH 630,000 (-11,000/-102,000)
4. DAYS 505,000 (-20,000/-59,000)

VIA SON

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