Friday, April 29, 2016

Daytime Ratings Report: 'Days of our Lives' Only Soap Up For the Week in Total Viewers

The Live + Same Day daytime ratings are in for the week of April 18-April 22, 2016. Days of our Lives was the only soap up for the week in total viewers. All soaps were down for the week in the women 18-49 demo. The Bold and the Beautiful was the only soap up in total viewers versus the same week last year.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. Y&R 4,703,000 (-242,000/-182,000)
2. B&B 3,751,000 (-200,000/+106,000)
3. GH 2,785,000 (-31,000/-30,000)
4. DAYS 2,248,000 (+10,000/-36,000)

Women 18-49 Viewers
1. Y&R 600,000 (-71,000/-247,000)
2. B&B 542,00 (-12,000/-27,000)
3. GH 489,000 (-15,000/-36,000)
4. DAYS 384,000 (-30,000/-7,000)

Women 18-34 Viewers
1. Y&R 164,000 (-38,000/-84,000)
2. B&B 162,000 (+3,000/+1,000)
3. GH 146,000 (+9,000/-38,000)
4. DAYS 97,000 (-5,000/-2,000)

Women 25-54 Viewers
1. Y&R 858,000 (-98,000/-273,000)
2. B&B 775,000 (-72,000/-50,000)
3. GH 644,000 (-28,000/-62,000)
4. DAYS 490,000 (-22,000/-29,000)

VIA SON

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