Friday, May 27, 2016

Daytime Ratings: Another Bad Week for 'Days of our Lives'

The Live + Same Day daytime ratings are in for the week of May 16-May 20, 2016. All soaps were up for the week in total viewers, except Days of our Lives. DAYS was also down in all of the major demos. Meanwhile, The Young and the Restless and The Bold and the Beautiful were both up for the week in the women 18-49 demo.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. Y&R 4,758,000 (+36,000/-114,000)
2. B&B 3,782,000 (+87,000/-134,000)
3. GH 2,764,000 (+18,000/-187,000)
4. DAYS 2,172,000 (-53,000/-25,000)

Women 18-49 Viewers
1. Y&R 710,000 (+72,000/-29,000)
2. B&B 551,000 (+30,000/-60,000)
3. GH 447,000 (-18,000/-69,000)
4. DAYS 408,000 (-22,000/-18,000)

Women 18-34 Viewers
1. Y&R 230,000 (+63,000/+58,000)
2. B&B 164,000 (+23,000/+13,000)
3. GH 112,000 (-23,000/-60,000)
4. DAYS 100,000 (-1,000/-39,000)

Women 25-54 Viewers
1. Y&R 946,000 (+12,000/-132,000)
2. B&B 814,000 (+34,000/-77,000)
3 .GH 618,000 (-3,000/-91,000)
4. DAYS 509,000 (-31,000/-10,000)

VIA SON

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