Friday, May 6, 2016

Daytime Ratings Report: 'Days of our Lives' Only Soap Down In Total Viewers

The Live + Same Day daytime ratings are in for the week of April 25-April 29, 2016. Days of our Lives was the only soap down for the week in total viewers. It was also the only soap down in total viewers versus the same week last year. The Bold and the Beautiful and The Young and the Restless were up in total viewers and in the women 18-49 demo.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. Y&R 4,880,000 (+177,000/+316,000)
2. B&B 3,825,000 (+74,000/+270,000)
3. GH 2,803,000 (+18,000/+28,000)
4. DAYS 2,199,000 (-49,000/-117,000)

Women 18-49 Viewers
1. Y&R 644,000 (+44,000/-132,000)
2. B&B 574,000 (+32,000/-12,000)
3. GH 473,000 (-16,000/-44,000)
4. DAYS 396,000 (+12,000/-28,000)

Women 18-34 Viewers
1. Y&R 180,000 (+16,000/-4,000)
2. B&B 162,000 (same/+41,000)
3. GH 125,000 (-21,000/-30,000)
4. DAYS 94,000 (-3,000/-32,000)

Women 25-54 Viewers
1. Y&R 926,000 (+68,000/-133,000)
2. B&B 831,000 (+56,000/+10,000)
3. GH 623,000 (-21,000/-76,000)
4. DAYS 496,000 (+6,000/-42,000)

VIA SON

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