Monday, January 23, 2017

Daytime Ratings: 'Days of our Lives' Up For The Week In Women 18-49 and 18-34

The Live + Same Day daytime ratings are in for January 9-January 13, 2016. According to Nielsen, The Young and the Restless (-298,000), The Bold and the Beautiful (-290,000), General Hospital (-165,000) and Days of our Lives (-40,000) were all down for the week in total viewers.

However, Days of our Lives was up in women 18-49 (+8,000), while Y&R (+12,000), B&B (+37,000), and Days (+10,000) were up in women 18-34.

Check out a breakdown below of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. Y&R 4,686,000 (-298,000/-583,000)
2. B&B 3,783,000 (-290,000/-215,000)
3. GH 2,653,000 (-165,000/-362,000)
4. DAYS 2,351,000 (-40,000/-440,000)

Women 18-49 Viewers
1. Y&R 568,000 (-26,000/-210,000)
2. B&B 493,000 (-18,000/-117,000)
3. GH 461,000 (-69,000/-41,000)
4. DAYS 400,000 (+8,000/-159,000)

Women 18-34 Viewers
1. Y&R 159,000 (+12,000/-119,000)
2. B&B 147,000 (+37,000/-64,000)
3. GH 110,0900 (-31,000/-71,000)
4. DAYS 81,000 (+10,000/-55,000)

Women 25-54 Viewers
1. Y&R 872,000 (-45,000/-241,000)
2. B&B 745,000 (-56,000/-189,000)
3 .GH 665,000 (-56,000/-8,000)
4. DAYS 537,000 (-10,000/-124,000)

Via SON

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