Univision Sets New Record as Number 3 Network in February Sweeps Ahead of ABC and CBS Among Adults 18-34 in Primetime

The Univision Network announced today that it closed the February sweep period as the No. 3 broadcast network during primetime, a first in any February sweep period, out-performing ABC and CBS by 6% and 19%, respectively, with over half a million Adults 18-34 (666,000). The February 2014 sweep also marks the first time that Univision finishes ahead of both ABC and CBS in any February sweep period with Adults 18-34 in primetime.

In the February 2014 sweep, Univision delivered an average audience of 1.4 million Adults 18-49 and 2.9 million Total Viewers 2+, finishing as the No. 5 broadcast network during primetime. Univision also out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among Adults 18-34 and on three out of four nights among Adults 18-49.

With an estimated median age of 38 years old, Univision continues to deliver the youngest viewers during primetime versus the English-language broadcast networks: ABC (53 years old), CBS (59 years old), NBC (55 years old) and FOX (47 years old).

ADDITIONAL NETWORK HIGHLIGHTS:

Univision Network’s Monday to Friday 9 p.m. novela, “Lo Que La Vida Me Robo” (What Life Took From Me) delivered more Adult 18-49 and Adult 18-34 viewers then many of the regularly-scheduled primetime programs on English-language television including:

Among Adults 18-49:
ABC’s “Killer Women,” “Super Fun Night” and “The Taste”
CBS’ “Intelligence”
FOX’s “Brooklyn Nine-Nine,” “Dads,” “Enlisted,” “Raising Hope” and “Rake”

Among Adults 18-34:
ABC’s “Killer Women,” “Super Fun Night” and “The Taste”
CBS’ “Blue Bloods,” “CSI,” “Intelligence” and “Person Of Interest”
FOX’s “Almost Human,” “Dads,” “Enlisted,” “The Following,” “Raising Hope” and “Rake”

Source: The Nielsen Company, NPM (01/30/2014-02/26/2014), M-Sat 8p-11p, Su 7p-11p. February 26, 2014 based on NPM Fast Affiliate data. Live+SD.

LOCAL MARKET HIGHLIGHTS:

During the February 2014 sweep period, KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York were the No. 1 and No. 2 most watched early local newscasts in the country, regardless of language, among Adults 18-49. With Adults 18-49, WXTV Univision 41 in New York was the No. 1 most watched late local newscast in the country, regardless of language.

Additionally, Univision was the No. 1 broadcast station in primetime in Houston among Adults 18-49 and Adults 18-34, and was the No. 2 broadcast station in primetime, behind NBC with the Olympics, outperforming the ABC, CBS and FOX stations in the following markets among:
o Total Viewers 2+ in Los Angeles, Miami and Houston
o Adults 18-49 in Los Angeles
o Adults 18-34 in Los Angeles and Sacramento

In Total Day, (Monday to Sunday, from 6 a.m. to 2 a.m.), during the February 2014 sweep, Univision ranked as the No. 1 broadcast station among Adults 18-49 and Adults 18-34 in Houston, and the No. 2 broadcast station in total day viewing, behind NBC with the Olympics, outperforming the ABC, CBS and FOX stations in the following markets among:
o Adults 18-49 in Los Angeles
o Adults 18-34 in Los Angeles and Dallas

In Early Evening Local News, Univision stations delivered the No. 1 6 p.m. (5 p.m. Central/Mountain) newscast, regardless of language, in the following markets among:
o Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix
o Adults 25-54 in Los Angeles and Miami

In Late News, Univision stations delivered the No. 1 newscast, regardless of language, in the following markets* among:

Adults 18-49 in Los Angeles, New York, Houston, Dallas and Phoenix
Adults 25-54 in Los Angeles and Houston

* Late news delivery excludes late newscasts on NBC affiliates airing at 11:30 p.m. ET/PT (10:30 p.m. CT/MT) due to the Olympics.

Source: The Nielsen Company, NSI, (01/30/14-02/26/14). Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT/MT start time. Late Local News is defined as newscasts with 10/11pm ET/PT start time; 9/10pm CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8pm-11pm/Sun 7pm-11pm ET/PT (Mon-Sat 7pm-10pm/Sun 6pm-10pm CT/MT) and FOX/CW Mon-Sat 8pm-10pm/Sun 7pm-10pm ET/PT (Mon-Sat 7pm-9pm/Sun 6pm-9pm CT/MT). Total Day defined as Monday-Sunday 6am-2am. #1 in the country ranking based on average impressions in all LPM markets. Live+SD.

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