ABC Daytime Ratings: 'General Hospital' Delivers Biggest May Sweeps Audience in Seven Years

For the May sweeps 2014, ABC delivered its biggest May sweep in 7 years in Total Viewers (3.030 million) and in 3 years across Women 18-34 (193,000/0.6 rating), Women 18-49 (590,000/0.9 rating) and Women 25-54 (776,000/1.3 rating) – Since May Sweeps 2007 and 2011, respectively.

* ABC ranked as the #1 network in Women 18-34 and Women 25-54 (tied on rating) and placed a solid #2 in Women 18-49.

* ABC levied the largest year to year growth of any broadcast network in Total Viewers (+11% – 3.030 million vs. 2.722 million) and was the only network up across target Women demos: Women 18-34 (+4% – 193,000 vs. 185,000), Women 18-49 (+5% – 590,000 vs. 560,000) and Women 25-54 (+4% – 776,000 vs. 744,000).

General Hospital:

General Hospital soared to its best May Sweep in 7 years in Total Viewers (3.068 million) and in 3 years in Women 18-49 (747,000/1.2 rating) and Women 25-54 (999,000/1.6 rating) – since May Sweeps 2007 and 2011, respectively – ranking as the #1 show in daytime in Women 18-49 (tied on rating). Further, General Hospital stood as the #1 program in Women 18-34 (252,000/0.7 rating), hitting a 4 year high in the demo – since May Sweeps 2010.

* General Hospital generated gains in key measures including, by 8% in Total Viewers (3.068 million vs. 2.851 million), by 6% in Women 18-34 (252,000 vs. 237,000) and by 4% in Women 25-54 (999,000 vs. 964,000).

The Chew:

The Chew delivered its best May Sweep of all time across Total Viewers (2.719 million), Women 18-34 (168,000/0.5 rating), Women 18-49 (509,000/0.8 rating) and Women 25-54 (655,000/1.1 rating), registering the largest year to year increases in target demos.

* Year to year, The Chew surged by 14% in Total Viewers (2.719 million vs. 2.375 million), by 16% in Women 18-49 (509,000 vs. 438,000) and by 12% in Women 25-54 (655,000 vs. 587,000).

The View:

The View climbed to a 2-year May Sweep high in Total Viewers (3.310 million), Women 18-34 (161,000/0.5 rating), Women 18-49 (519,000/0.8 rating) and Women 25-54 (685,000/1.1 rating), posting across-the-board gains.


* During the sweep, the farewell to Barbara Walters broadcast – the legend’s 3,811th telecast – became the series’ #4 telecast in its 17 year history in Total Viewers (5.211 million) and generated its best ratings in over a year-and-a-half in Women 18-49 (818,000/1.3 rating) and Women 25-54 (1.011 million/1.6 rating) – since November 7, 2012.

* Versus May Sweeps 2013, The View grew by 13% in Total Viewers (3.310 million vs. 2.941 million), by 8% in Women 18-49 (519,000 vs. 482,000) and by 3% in Women 25-54 (685,000 vs. 666,000).

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