Skip to main content

ABC Shifts 'The View' to News Division

ABC announced Thursday that it is shifting The View from the network's entertainment division to its news division.

In a note to his staff on the matter, ABC News President James Goldston wrote that The View "has always operated at the intersection of opinion and news."

This season is hosted by Whoopi Goldberg, Rosie O'Donnell, Rosie Perez and Nicolle Wallace.

It remains to be seen how much the move to the news division will affect what viewers see, or whether it will make the opinions any better-informed.

But the shift may have more to do with money than with content. The View has been struggling in the ratings for months, and shaking up the cast this season with the additions of O'Donnell, Perez and Wallace has not reversed the slide.

Moving The View to the news side means the show will be more favorably compared alongside other news programs, which are generally lower-rated than entertainment series. Also, news programs cater to a slightly older demographic than entertainment programming, with viewers up to age 54 being counted. Most TV advertisers are looking for viewers no older than 49.

Wallace is the youngest at age 42, and the only panelist younger than 50. Goldberg is the senior member, at 58.

When ABC fired Brons Frons in November 2011, the network did away with its Daytime division, moving The View, General Hospital, The Chew, The Revolution, Katie and Who Wants To Be A Millionaire to the new Times Square Studios division, headed by Vicki Dummer. Dummer is now executive vice president, Current Series, ABC Entertainment Group. In this position, she is responsible for overseeing all scripted current series for ABC across all dayparts. She reports to Paul Lee, president, ABC Entertainment Group.


Popular posts from this blog

'Days of Our Lives' Livestream Event on September 8 Promotes 'Beyond Salem'

To celebrate the premiere of the Peacock Original limited series, Days of our Lives: Beyond Salem , Xfinity and Peacock today announced an exclusive Days of our Lives: Beyond Salem livestream event only for Xfinity Reward Members. The event reunites an all-star cast including Lisa Rinna, Deidre Hall, Drake Hogestyn, James Reynolds, and Eileen Davidson on Wednesday, Sept. 8th at 8 p.m. ET/ 5 p.m. PT. Viewers will enjoy a conversation with the stars - giving fans a chance to view exclusive content, hear stories from the set, and even have the chance to ask their favorite stars questions. This special event is only for Xfinity Rewards members and is just one of the many benefits available through the Xfinity Rewards program. If you’re not yet a member of Xfinity Rewards, signing up is free and simple to do through the Xfinity app or online at From there, members can view and redeem all rewards currently available to them. “Xfinity Rewards is all about creating u

The Complete Story of 'The Doctors' (1963-1973)

Daytime TV covered the world of soap operas for decades before finally folding in the 1990s. In the mid-70s, the magazine did an excellent series titled "The Complete Story of..." recounting the history of a soap opera from its inception. Below is the historical feature on the first 10 years of NBC's The Doctors (1963-1973), which is currently being aired on Retro TV. Some of the interesting tidbits include: * The Doctors did not start as a serial; it began as a "half-hour anthology series of medical dramas, set in the large metropolitan Hope Memorial Hospital, and with the four principals alternating daily in the lead role, according to NBC's original announcement. The roles were Dr. William Scott (played by Jock Gaynor), Dr. Jerry Chandler (portrayed by Richard Roat), Dr. Elizabeth Hayes (played by Margot Moser) and Rev. Samuel Shafer, a hospital chaplain (played by Fred J. Scollay). * Later in the first season, Herb Kenwith and Paul Lammers became

Melody Thomas Scott Memoir 'Always Young And Restless' Out This Summer

Emmy Award-nominated Melody Thomas Scott admits she is nothing like her The Young and the Restless role, which has seen it all in her forty-one-year tenure on America’s highest-rated daytime serial. But the high drama, angst, and catastrophes aren’t confined to her character’s plotlines. In her first-ever book, the captivating memoir "Always Young And Restless" (Diversion Books; July 14, 2020, available for pre-order now; $26.99, Hardcover; ISBN 978-1635-766943), Melody reveals the intimate and complicated truths of her upbringing as well as behind-the-scenes tales of her own riveting journey to becoming an icon and searching for “normal.” “Even though I have spent almost my entire life as an actress and performer, I have kept my private life well behind the scenes,” said Scott. “Now, I am ready to share these stories of survival and success that have shaped me into who I am today.” As Nikki Newman went from impoverished stripper to resourceful, vivacious heroine—with m