|A total of 3.7 million people in the U.S. saw over 527,000 Tweets about Scandal on Thursday, according to Nielsen.|
ABC was the most social net on Thursday with all three series delivering their 2nd-most-social episodes this season, behind only their respective premieres.Scandal was No. 1 with 527,335 tweets, HTGAWM was No. 2 with 169,154 tweets and Grey’s with 138,632 tweets.
The Net delivered its highest Adult 18-49 rating on the night since season-premiere Thursday – since 9/25/14.In addition, ABC more than tripled its delivery from the year-ago night (1.0/3 on 1/30/14) in Adults 18-49 (+210%)for its top-rated start to a February Sweep in 4 years – since 2/3/11.
At 8 p.m. opposite Big Bang Theory, ABC’s Grey’s Anatomy beat Fox’s American Idol by 23% for 2nd place in the hour among Adults 18-49 (2.7/9 vs. 2.2/7).
Grey’s was up from its Winter Finale (8.3 million and 2.4/7) by 4% in Total Viewers and by 13% in Adults 18-49, drawing its biggest audience since October (since 10/2/14) and marking a best-since-premiere number in young adults.
Scandal (9:00-10:00 p.m. – 10.4 million and 3.6/11 in AD18-49):
At 9 p.m., ABC’s Scandal shot to the top of its hour in Adults 18-49 (3.6/11), besting runner-up CBS’ comedies by 80% (Two and a Half Men/The McCarthys = 2.0/6). Scandal also won its slot in Total Viewers.
Scandal built on its Winter Finale (10.1 million and 3.1/9) by 3% in Total Viewers and by 16% in Adults 18-49, scoring best-since-premiere results on both counts.In fact, it equaled the series’ 2nd-highest-ever rating in Adults 18-49.
How to Get Away with Murder (10:00-11:00 p.m. – 9.1 million and 3.0/10 in AD18-49):
From 10-11 p.m., ABC’s How to Get Away with Murder (3.0/10) picked up right where it left off, ranking a dominant No. 1 in its hour in Adults 18-49 over its CBS (Elementary = 1.3/4) and NBC (Parenthood series finale = 1.7/5) drama competition. In fact, HTGAWM equaled its combined drama competition in Adults 18-49. It was also the most-watched TV show overall in the slot for its 5th straight original telecast.
The ABC freshman drama held even with both its November Sweep L+SD average among Adults 18-49 (2.9/9) and its Winter Finale (3.1/10), to match its 2nd-highest number since the beginning of October – since 10/9/14.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/29/15. Nielsen Socialguide for 01/29/15, Total Tweets +/- 3hrs during telecast.