|Telemundo novela Señora Acero ended on a ratings high.|
Señora Acero exemplifies Telemundo's super series concept – scripted drama series that are edgier, action packed and faster pace than traditional novelas.
Locally, Señora Acero was the #1 program in its time period, regardless of language, in Miami, and #1 Spanish-language program, in New York and Philadelphia, among total viewers and adults 18 to 49.
On the digital front, the finale was the #1 most social Spanish-language program for the night, ranked on Tweets among Hispanic Networks, according to Nielsen Social. In total, the series reached 1.2 million uniques, generated 3.2 million visits and 8.3 million video streams across all of Telemundo’s digital platforms.
Produced by Argos Television and filmed in various locations around Mexico, Señora Acero tells the story of Sara Aguilar Bermudez (Blanca Soto), a stunningly beautiful, charismatic and intelligent woman who goes from housewife to someone capable of shaking up the entire structure of a government. After the unexpected murder of her husband Vicente Acero, Sara learns that her late husband was not the man she thought. From that moment, her life and her son’s life become an endless battle to escape authorities and the enemies of her late husband.
Source: Nielsen NPM, Live+SD, 9/23/14-1/22/15. Senora Acero comparison to broadcast competition based on impressions, M-F 10-11pm strict daypart, excluding specials. Closest competitor=UNI. NSI, Live+SD, preliminary overnight data, 1/12/15, P18-49 & P2+. Ranking based on impressions among broadcast networks in 10-11 pm ET/PT daypart. Spanish-language TV=TEL, UNI, UMA, AZA, ETV & MFX. Nielsen, 1/12/15, Hispanic Networks, Ranked on Tweets. Adobe Analytics, US Only.