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'The Royals' Series Premiere Delivers Combined L3 Audience of 3.4 MM Total Viewers with 1.6 MM in 18-49

The Royals Season: 1 cast -- Pictured: (l-r) Manpreet Bachu as Ashok, Ukweli Roach as Marcus, Merritt Patterson as Ophelia, William Moseley as Prince Liam, Lydia Rose Bewley as Penelope, Jake Maskall as Cyrus, Sophie Colquhoun as Gemma, Hatty Preston as Maribel, Elizabeth Hurley as Queen Helena, Oliver Milburn as Ted, Vincent Regan as King Simon, Alexandra Park as Princess Eleanor, Tom Austen as Jasper -- (Photo by Frank W. Ockenfels 3/E! Entertainment)
E!’s first original scripted series, The Royals, opened strong, garnering a combined L3 audience of 3.4 MM total viewers, 1.6 MM in 18-49 and 729K in women 18-34 across its three airings on March 15.

The premiere telecast of The Royals (March 15, 10:00 p.m. - 11:15 p.m.) debuted with a +55% lift in total viewers over LS results with 2.2 MM; a +64% lift in A18-49 with 1.04 MM viewers; and a +72% lift in W18-34 with nearly half a million viewers (462K). Excluding spinoffs, The Royals ranks as the biggest cable launch this year among W18-34 and W18-49 (#2 overall behind Better Call Saul).

Additionally, a combined audience of 5.3 MM tuned in for the series premiere of The Royals across E! and its sister networks, including Oxygen, Bravo and USA from March 15- March 18.

The Royals, E!’s first original scripted series, airs Sunday nightsat 10 p.m. Created by Mark Schwahn, the hour-long drama centered on a fictional modern day royal family features a distinguished cast that includes Elizabeth Hurley and Vincent Regan as Queen Helena and King Simon, along with William Moseley and Alexandra Park as their devious and scandalous royal twins Prince Liam and Princess Eleanor. The Royals is a co-production of Lionsgate and Universal Cable Productions and will begin production on season two this spring in London. The series is executive produced, written and directed by Mark Schwahn (One Tree Hill), and executive produced by Brian Robbins, Joe Davola (One Tree Hill, Smallville), and Shauna Phelan.

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