Skip to main content

WWE And NBCUniversal Launch 'For the Hero In All of Us' Brand Campaign


NBCUniversal and WWE today unveiled a comprehensive brand campaign, “For The Hero In All of Us,” that will air across NBCUniversal's expansive network of two broadcast networks, 17 cable channels and more than 50 digital properties in addition to all of WWE's platforms. In conjunction, NBCUniversal and WWE will engage consumers through #MyHeroIs inviting fans to name their favorite WWE Superstars and share personal and inspirational stories of heroism.

Below is the spot for the new campaign:



In addition, advertisers can work with NBCUniversal and WWE in new ways to tap into the scale and reach of WWE’s multimedia platforms, which all deliver a TV-PG family-centric, multigenerational and multicultural audience. As part of the suite of NBCUniversal and WWE assets offered together for the first time, the companies have created bigger, more immersive opportunities than ever before for advertisers, including multiplatform, customized and turnkey initiatives around marquee tentpole events. Advertisers will also have unprecedented access to WWE Superstars and Divas for the creation of custom on-air campaigns, in-show integrations and social campaigns.

“WWE is one of the biggest, family-friendly, year-round programming opportunities on TV,” said Dan Lovinger, Executive Vice President, Advertising Sales, NBCUniversal. “We wanted to bring all of WWE’s brands, properties and platforms together so advertisers can more easily benefit from the massive and passionate audiences its live entertainment attracts. Our teams are excited to develop unique marketing campaigns for our partners in conjunction with the WWE.”

“Our new campaign illustrates all that is great about the WWE brand from our charismatic and athletic Superstars to our multigenerational and multicultural audience, and our commitment to giving back,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “In partnership with NBCUniversal, we now have unprecedented opportunities for advertisers to engage our fans and Superstars while leveraging all of our platforms, including television, live events, digital and social media.”

Four key, tentpole marketing opportunities have been created for advertisers to take advantage of by utilizing WWE’s powerful engagement at scale:

* “The Road To WrestleMania” – a 32-day build up to the Super Bowl of sports entertainment.

* “The Slammy Awards” – an amped up version of WWE’s annual awards show that moves to first quarter in the heart of the red carpet season.

* “Champions of Fatherhood” – a special series which turns the spotlight on America’s unsung heroes.

* “Heroes of Tomorrow” – a way to highlight WWE’s legion of young fans.

Comments

Popular posts from this blog

The Complete Story of 'The Doctors' (1963-1973)

Daytime TV covered the world of soap operas for decades before finally folding in the 1990s. In the mid-70s, the magazine did an excellent series titled "The Complete Story of..." recounting the history of a soap opera from its inception. Below is the historical feature on the first 10 years of NBC's The Doctors (1963-1973), which is currently being aired on Retro TV. Some of the interesting tidbits include: * The Doctors did not start as a serial; it began as a "half-hour anthology series of medical dramas, set in the large metropolitan Hope Memorial Hospital, and with the four principals alternating daily in the lead role, according to NBC's original announcement. The roles were Dr. William Scott (played by Jock Gaynor), Dr. Jerry Chandler (portrayed by Richard Roat), Dr. Elizabeth Hayes (played by Margot Moser) and Rev. Samuel Shafer, a hospital chaplain (played by Fred J. Scollay). * Later in the first season, Herb Kenwith and Paul Lammers became

Melody Thomas Scott Memoir 'Always Young And Restless' Out This Summer

Emmy Award-nominated Melody Thomas Scott admits she is nothing like her The Young and the Restless role, which has seen it all in her forty-one-year tenure on America’s highest-rated daytime serial. But the high drama, angst, and catastrophes aren’t confined to her character’s plotlines. In her first-ever book, the captivating memoir "Always Young And Restless" (Diversion Books; July 14, 2020, available for pre-order now; $26.99, Hardcover; ISBN 978-1635-766943), Melody reveals the intimate and complicated truths of her upbringing as well as behind-the-scenes tales of her own riveting journey to becoming an icon and searching for “normal.” “Even though I have spent almost my entire life as an actress and performer, I have kept my private life well behind the scenes,” said Scott. “Now, I am ready to share these stories of survival and success that have shaped me into who I am today.” As Nikki Newman went from impoverished stripper to resourceful, vivacious heroine—with m

Justin Gocke Dead at 36

Former child actor Justin Gocke died on September 8. He was 36. Justin Earle Gocke was born on January 31, 1978 in Los Angeles, California. Justin Gocke and Farrah Fawcett in The Burning Bed . He started in the entertainment business at age 6, landing the first job he auditioned for, The Burning Bed movie starring Farrah Fawcett. He continued to work until age 14, ending his acting career shortly after he started high school. His credits included the role of Brandon Capwell in NBC daytime soap opera Santa Barbara , for which he won a Daytime Emmy Award in 1989. "It was such a fun and memorable day," Gocke recalled in a 2009 interview. He was nominated again in 1991. Gocke shared his most memorable Santa Barbara scenes with Robin Mattson (Gina) and Justin Deas (Keith). "We were like family, on and off screen," Gocke said.