42nd Annual Daytime Emmys A Social Media Hit: Over 1.9M Unique Audience, 10M Impressions

General Hospital star Anthony Geary won his record-breaking 8th Daytime Emmy Award on Sunday night.
The 42nd Annual Daytime Emmy Awards finished second on Sunday night among Series and Specials, according to the Nielsen Twitter TV Ratings. The ceremony, hosted by Tyra Banks, aired on Pop and generated a unique tweeting audience of 1.912 million, with over 10 million impressions, 18,000 unique authors, and 76,000 tweets. #DaytimeEmmys was trending on Twitter throughout the night. Check out the Top 5 below:

Nielsen Twitter TV ratings for Sunday, April 26, 2015

The Daytime Emmys ranked #7 for the week of April 20-26, 2015.

Nielsen Twitter TV ratings for the week of April 20-26, 2015

Nielsen Twitter TV Ratings Daily Top Five lists are ranked by Unique Audience and include four metrics for each of the top Series and Specials episodes or Sports Events.

* Tweets - Tweets ascribed to a linear TV episode.
* Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
* Impressions - The number of times any Tweets ascribed to a TV episode were seen.
* Unique Audience - The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.

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