Google's patent takes it a step further than a simple keyword-based filter that blocks all related content. Rather than sticker every post about a certain show or book with a spoiler warning, the patent proposes a system that tracks, for example, all the episodes of a show that users have watched. It could then automatically censor content in a user's feed if the post is about an episode the user hasn't seen for themselves.
The post itself would still appear, but if the system thinks it detects a spoiler, the content would be censored. And, on the off chance you succumb to temptation, you can click past the spoiler tag and see what was posted.
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