'When Calls the Heart' Off to a Strong Start with 2.3 Million Total Viewers in Live+3

The season 2 premiere of Hallmark Channel's original scripted series, When Calls the Heart, launched this weekend to a 2.1 HH rating and 2.3 million total viewers, according to Live+3 data. The Saturday, April 25th 2-hour world debut out-delivered the season 1 premiere by 25% among HHs and 21% among total viewers. In the 8-10 p.m. time period, When Calls the Heart boosted Hallmark Channel to be the most-watched and highest-rated network among households and total viewers, outside of sports. Additionally, the season 2 opener reached over 3.2 million unduplicated viewers.

The Saturday night premiere engaged audiences across multiple platforms, generating the highest tweets of any Hallmark Channel original series or movie premiere in network history. Of the night's record number of tweets, 84% contained #hearties. The Season 2 debut also outperformed the Season 1 average, noting a boost in tweets of +548% and registering growth of +96% among unique authors and +155% among unique audiences. Topping it off, Hallmark Channel's Facebook page skyrocketed to 796,000 unique users and 29,000 unique engaged users on the season 2 premiere day.

"Viewer engagement surrounding When Calls the Heart is stronger and more immersive than ever and this weekend's successful opening performance demonstrates the power of the network's storytelling," said Michelle Vicary, executive vice president, programming & network publicity. "We look forward to sharing more of what's to come in Hope Valley over the course of the season as well as continuing to entertain and connect with the show's loyal fans."

In "Trials of the Heart," Elizabeth (Erin Krakow) and Jack (Daniel Lissing) are closer than ever after their first kiss, but their budding union barely has time to begin when Elizabeth receives a distressing telegram from home requesting her return. As Jack gains a new understanding of Elizabeth's high-society family life, Abigail (Lori Loughlin) remains in Coal Valley where she nervously awaits the mining disaster trial, and finally confronts investigator Bill Avery (Jack Wagner) about a shocking discovery that could put their own romantic future on hold.

Source: Nielsen, April 20th - April 26th, Live+3 ratings and impressions.

Comments

The Complete Story of 'The Doctors' (1963-1973)

Daytime TV covered the world of soap operas for decades before finally folding in the 1990s. In the mid-70s, the magazine did an excellent series titled "The Complete Story of..." recounting the history of a soap opera from its inception. Below is the historical feature on the first 10 years of NBC's The Doctors (1963-1973), which is currently being aired on Retro TV. Some of the interesting tidbits include: * The Doctors did not start as a serial; it began as a "half-hour anthology series of medical dramas, set in the large metropolitan Hope Memorial Hospital, and with the four principals alternating daily in the lead role, according to NBC's original announcement. The roles were Dr. William Scott (played by Jock Gaynor), Dr. Jerry Chandler (portrayed by Richard Roat), Dr. Elizabeth Hayes (played by Margot Moser) and Rev. Samuel Shafer, a hospital chaplain (played by Fred J. Scollay). * Later in the first season, Herb Kenwith and Paul Lammers became

'Days of Our Lives' Livestream Event on September 8 Promotes 'Beyond Salem'

To celebrate the premiere of the Peacock Original limited series, Days of our Lives: Beyond Salem , Xfinity and Peacock today announced an exclusive Days of our Lives: Beyond Salem livestream event only for Xfinity Reward Members. The event reunites an all-star cast including Lisa Rinna, Deidre Hall, Drake Hogestyn, James Reynolds, and Eileen Davidson on Wednesday, Sept. 8th at 8 p.m. ET/ 5 p.m. PT. Viewers will enjoy a conversation with the stars - giving fans a chance to view exclusive content, hear stories from the set, and even have the chance to ask their favorite stars questions. This special event is only for Xfinity Rewards members and is just one of the many benefits available through the Xfinity Rewards program. If you’re not yet a member of Xfinity Rewards, signing up is free and simple to do through the Xfinity app or online at Xfinity.com/rewards. From there, members can view and redeem all rewards currently available to them. “Xfinity Rewards is all about creating u

Melody Thomas Scott Memoir 'Always Young And Restless' Out This Summer

Emmy Award-nominated Melody Thomas Scott admits she is nothing like her The Young and the Restless role, which has seen it all in her forty-one-year tenure on America’s highest-rated daytime serial. But the high drama, angst, and catastrophes aren’t confined to her character’s plotlines. In her first-ever book, the captivating memoir "Always Young And Restless" (Diversion Books; July 14, 2020, available for pre-order now; $26.99, Hardcover; ISBN 978-1635-766943), Melody reveals the intimate and complicated truths of her upbringing as well as behind-the-scenes tales of her own riveting journey to becoming an icon and searching for “normal.” “Even though I have spent almost my entire life as an actress and performer, I have kept my private life well behind the scenes,” said Scott. “Now, I am ready to share these stories of survival and success that have shaped me into who I am today.” As Nikki Newman went from impoverished stripper to resourceful, vivacious heroine—with m

Serial Scoop

Search This Blog