Has NBC Renewed 'Days of our Lives'?

According to a new TVLine story, NBC is optimistic a Days of our Lives renewal will happen.

“We’re happy with where Days was this year,” NBC entertainment chairman Robert Greenblatt says. “We have a negotiating period that starts in February. Stay tuned.”

NBC entertainment president Jennifer Salke is “optimistic” a successful re-negotiation with Days producer, Sony Pictures Television, will take place.

“We’ve been really happy with the show,” Salke says. “I’ve been over there seeing Ken [Corday, executive producer] and the team and the new writers. They’re an incredible group and we love the show. They got a [ratings] bump in the fall for their 50th anniversary. There’s a creative resurgence and exciting storytelling going on right now.”

Although the negotiating period is said to begin in February, a source close to the show tells me that it is a done deal and the popular soap has been renewed. When it is officially announced, I am sure we will all breathe a sigh of relief.

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