The Live + Same Day daytime ratings are in for March 21-25, 2016. General Hospital was the big winner for the week. GH was up in total viewers and all key demos.
The Young and the Restless and The Bold and the Beautiful were up in total viewers. Days of our Lives was the only soap down for the week in total viewers.
Below is a breakdown of the daytime soap opera Nielsen ratings by category:
Total Viewers (versus previous week/versus same week last year)
1. Y&R 4,724,000 (+29,000/-79,000)
2. B&B 3,635,000 (+78,000/+47,000)
3. GH 2,866,000 (+18,000/+102,000)
4. DAYS 2,185,000 (-49,000/-85,000)
Women 18-49 Viewers
1. Y&R 620,000 (-10,000/-133,000)
2. B&B 485,000 (-4,000/-123,000)
3. GH 475,000 (+6,000/-6,000)
4. DAYS 389,000 (-2,000/-55,000)
Women 18-34 Viewers
1. Y&R 189,000 (+12,000/+1,000)
2. B&B 142,000 (-6,000/-35,000)
3. GH 133,000 (+4,000/-33,000)
4. DAYS 90,000 (+2,000/-21,000)
Women 25-54 Viewers
1. Y&R 873,000 (-28,000/-227,000)
2. B&B 704,000 (-12,000/-156,000)
3. GH 657,000 (+10,000/-23,000)
4. DAYS 491,000 (-2,000/-100,000)
VIA SON
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