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LET'S MAKE A DEAL Replaces GUIDING LIGHT
Tweet Topic Started: Aug 2 2009, 05:42 PM (656 Views)
RogerNewcomb
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According to The Wrap, CBS is expected to officially announce a deal for LET'S MAKE A DEAL Monday morning at its portion of the Television Critics Association summer press tour.

The network has given the go-ahead to a new version of LET'S MAKE A DEAL, the product placement-friendly game show in which contestants bargain for the best possible prizes while trying to avoid getting zonked.

It replaces GUIDING LIGHT, the iconic soap opera exiting the CBS lineup Sept. 18.

Comic/actor Wayne Brady is expected to host the new DEAL, filling the legendary shoes of original host/producer Monty Hall, said people familiar with the details of the decision. FremantleMedia North America is producing the revival, which is expected to launch as an hour-long series as early as Sept. 21.

Network officials weren't commenting Sunday on the DEAL pickup, or what it means for the other big contender for GUIDING LIGHT's time slot -- a new version of THE $100,000 PYRAMID. That show, from producer Michael Davies, also taped a pilot this summer and had been considered a strong candidate for a series order.

One of the big advantages of DEAL, however, is that its format is ideally suited to show off potential sponsors' brands -- a major plus in an age when networks are looking to integrate brand messages into programming. PRICE IS RIGHT has proven that such an ad-friendly format can work on CBS.



As a lifelong daytime soap fan, I am rooting hard against this latest incarnation of LET'S MAKE A DEAL. If the show does well, I predict it will like expedite the cancellation of at least one ABC soap if not two. Why would ABC, or NBC for that matter who will decide DAYS future next year, deal with declining profit margins for their soaps if CBS demonstrates you can bring in as many or more viewers with a less expensive show to produce?

It will be interesting to see if the show occupies GUIDING LIGHT's morning timeslots in several major markets of it CBS will push affiliates to air the show at 3pm ET/2pm PT where GL was intended to air.
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Karen
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I'm with you in hoping that it bombs. :mad I would much rather watch GL, or any soap for that matter, than watch a remake of Let's Make a Deal. I'm sure it will do well at first, purely out of curiosity. Here in Boston GL airs at 9AM. I partly blame that terrible timeslot for GL's failure. I'll be pissed if they move Let's Make a Deal into the afternoon timeslot, after relegating GL to the morning timeslot.
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hennypen
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The last thing I want to watch is a game show in the afternoon. I will be changing channels.
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RogerNewcomb
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I bet it gets initial decent ratings from curious people then bombs. And LET'S MAKE A DEAL was always my least favorite game show anyway and not one I want to see remade again.
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Karen
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hennypen
Sep 4 2009, 09:53 PM
The last thing I want to watch is a game show in the afternoon. I will be changing channels.
ICAM, Roger. Of all the game shows to remake, I have no idea why they would choose that one. :cuss Here GL is on at 9 in the morning. I don't know if the audience that's been watching the CBS morning show, which can be serious, will watch that idiotic show.
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