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| Brian Frons on GUIDING LIGHT's Cancellation | |
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| Tweet Topic Started: Aug 15 2009, 08:34 AM (580 Views) | |
| RogerNewcomb | Aug 15 2009, 08:34 AM Post #1 |
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The Wall Street Journal asked Brian Frons, president of daytime for Disney-ABC television group, about the cancellation of GUIDING LIGHT. WSJ: Is there much industry nostalgia for the legacy of GUIDING LIGHT? It was actually my first creative executive job, from 1979 to 1983. That was a great time for soaps. This was when the Rider case was in the news, one of the first times a woman sued her husband for rape, and we introduced a story to touch upon that. Television is a today business. From an ad sales perspective, GUIDING LIGHT hasn�t won the 18-49 women since 1991. So it�s not a big deal that GUIDING LIGHT is ending? We�ve gotten used to soaps lasting so many years, the death of one takes on all this drama. But GUIDING LIGHT has been a poor performer for many many years. What about personally for you? It�s kind of like your old high school being demolished, no? No. It�s taking a patient off life support, not a sudden tragic death in the family or anything. I was sadder when I heard about production changes, lots of technical behind-the-scenes stuff that starts to affect talent and quality. |
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| Karen | Aug 16 2009, 06:03 PM Post #2 |
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Well, that should show you something right there if the cancellation of a long running soap means little to a soap executive, then why would tv execs or higher ups care? |
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http://atwt4us.ipbfree.com/index.php?act=idx | |
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| RogerNewcomb | Aug 17 2009, 12:29 PM Post #3 |
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I agree. This may not be his complete feelings on the subject but there is not one ounce of empathy or respect in any of his quotes in the WSJ. If he has so little respect for GL, he probably doesn't care about his own soaps. |
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