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| Tweet Topic Started: Sep 2 2014, 06:15 AM (151 Views) | |
| Words11 | Sep 2 2014, 06:15 AM Post #1 |
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The �great American novels� have inspired everything from social justice movements to federal investigations. But shoes?Shoe company New Balance recently announced the launch of their � Made in USA Authors Collections,� drawing from American literature for inspiration.�Our muse for the New Balance Made in USA collections has always been the storied history of the United States,� new balance 574 women Ben Cuthbert, the associate product manager for New Balance�s lifestyle department, told Boston Magazine. �No one captures the essence, spirit and the American experience better than American authors and the stories they have told throughout history.� The shoes won�t exactly feature quotes from The Great Gatsby or The Grapes of Wrath, but common themes in American literature,new balance 574 sale such as westward expansion and the gilded age, will inspire their design. New Balance also said the shoes will primarily feature earth tones and leathers to give them a �library-like look.� During this time, New Balance surged forward to become the fourth largest athletic shoe company. In March 1999 the company launched a new marketing campaign for their kid's line of athletic shoes on Nickelodeon. Ground was broken on the company's new corporate headquarters in May 1999, although the company remained in Boston. By August 1999 it relaunched the Dunham boot brand with variable widths,new balance 574 review one of the company's most successful features in its athletic shoe line. January 2000 saw two important additions to the company: a California manufacturing plant employing 250, and a new president and chief operating officer, Jim Tompkins, a vice-president with New Balance, who reported directly to CEO Davis. In fall of 2000 New Balance seemed poised to achieve some success with a new line of apparel. The market for apparel had been universally soft, but New Balance remained optimistic. New Balance announced in April 2001 that a newly created division, Aravon, would specialize in the production of orthopedic shoes, product to be available by spring of 2002. As part of expansion efforts, CEO Davis also signed several licensing agreements for the New Balance logo, though, unlike Nike and other popular rivals, he and his company declined to sign sports stars to multi-million-dollar endorsement deals.new balance 574 uk Instead, Davis stayed the course that had built the company, emphasizing the quality and design of New Balance shoes rather their stylistic appeal. Nor did New Balance target young consumers with the same zeal of its rivals. By 2003, the company was ranked third among athletic shoe manufacturers, capturing an 11 percent share of the market. In February 2004, the company acquired lacrosse equipment manufacturer Warrior and became a sponsor of major league lacrosse in the United States. |
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2:28 AM Jul 11